The platform is rolling out a updated setting that enables them to lessen the volume of AI-made content appearing in their streams. This move comes as the company revealed that it presently contains more than 1 bn AI-generated clips.
Trial and Implementation
The new functionality is undergoing trials over the following weeks before a widespread rollout. This development aligns with a surge in AI content, driven by emerging video-generation tools.
AI Content on Other Platforms
Studies have shown that almost one in 10 of the fastest-growing content creators on another major platform primarily display clips produced artificially. A large amount of this output is deemed low-quality AI content, a label for substandard, factory-style content that is typically nonsensical or surreal.
Our research shows that numerous viewers like content made with AI tools, ranging from digital art to educational videos, and we aim to offer the community the ability to see more or less of that, depending on their own choices,” stated a spokesperson.
Scale of AI Content
TikTok announced that there are now over a billion videos on its app identified as made with AI. In total, over 100 million media items are added to the platform every day, making clips made by AI a limited percentage of its complete catalog.
Customizing Your Feed
Members will be capable of decrease or raise the volume of AI-generated videos they see by using the content preference feature in the application and selecting AI-made media. Other topics that currently be modified under the tool include politics, clothing, aesthetics, and dance.
Platform Guidelines
The platform’s guidelines oblige creators to tag “realistic” AI-generated content, and it prohibits malicious deepfakes of celebrities or emergencies. Any authentic-looking AI-generated clip that is not labeled can be deleted under its user guidelines.
In addition, the service will henceforth add an AI-generated watermark to content made using its built-in AI features, or flagged by an cross-platform project for identifying artificial media. This step is intended to deter users from seeking to evade the tagging system.
AI Literacy Programs
The company is furthermore introducing a $2m AI literacy fund for professionals and institutions to produce educational content about using AI responsibly. This initiative will support charitable organizations specializing in teaching computer science.
Moderation Strategy
TikTok has supported its content review process, amid controversy over intentions to make redundant numerous safety staff in the United Kingdom. The company is planning to eliminate 439 jobs in its user protection department in its British office, with worker representatives and internet security professionals voicing alarm that people are being substituted by AI moderation.
A company official clarified that people-led review would remain essential, but automated tools can shield workers by eliminating the most graphic content prior to it has to be seen by humans. The company reported a notable drop in disturbing and violent content reviewed by human moderators over the past year due to intervention by its automated systems.
“We think that it’s essential to integrate staff and AI to ensure user safety,” she said. “We’ll have staff as involved in the system, but we additionally believe it’s very important to reduce exposure to dangerous material as swiftly, which is why a extensive automated help is making a difference process content quickly.”
